client work
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client work *
Chubby Trout
Elkhart’s Chubby Trout is a restaurant nestled in a historic barn that brews their own beer, and serves smoked meats, fresh seafood, and sushi. With Chubby Trout, I proactively handled content planning 7 days a week/3 posts per day for Facebook and Instagram. 1 post per day on LinkedIn, and weekly on TikTok.
Facebook and Instagram Posts Examples
Crafted engaging, visually appealing social media content that showcased the quality and variety of Chubby Trout’s culinary offerings. Each post was designed to capture the restaurant’s vibrant atmosphere and focus on fresh ingredients, expertly prepared dishes, and unique menu features. By using professional photography, thoughtful composition, and dynamic lighting, I created images that highlighted the textures, colors, and mouthwatering presentation of dishes like sushi rolls, seafood entrees, and specialty burgers.
tiktok Posts Examples
Developed engaging, trend-driven TikTok content that combined popular formats with the restaurant’s unique twist, showcasing the staff's personalities. Let the audience watch behind-the-scenes moments, from kitchen cooking to fun staff interactions, creating a more authentic and relatable vibe.
Analytics
From October to December 2024, I managed the Facebook strategy for Chubby Trout, driving significant growth in engagement and interactions. I was able to boost key metrics:
Engagement increased by 41.11%, reflecting my ability to create content that resonated with the audience and encouraged more interactions.
Interactions surged to 15.91K, up 103.13%, showing the effectiveness of engaging posts that sparked conversation and shares.
Average reach per post grew by 26.32%, reaching 3,082.91, due to optimized posting times, well-crafted captions, and consistently high-quality visuals.
I maintained a steady content flow, publishing 196 posts, a 13.95% increase, ensuring followers stayed updated and connected with the brand.
smokin’ fattys
Smokin’ Fattys specializes in BBQ, birria tacos, seafood boil, and tequila & bourbon. With Smokin’ Fattys, I proactively handled content planning 7 days a week/3 posts per day for Facebook and Instagram. 1 post per day on LinkedIn, and weekly on TikTok.
Facebook and Instagram Posts Examples
Created compelling and visually rich social media content that highlighted the bold flavors and smoky perfection of Smokin’ Fatty’s barbecue offerings. Each post was crafted to showcase the restaurant’s laid-back, inviting atmosphere and dedication to slow-cooked, expertly seasoned meats. Through professional photography, strategic composition, and dynamic lighting, I captured the textures, caramelization, and irresistible appeal of dishes like fall-off-the-bone ribs, juicy brisket, and loaded barbecue platters. The content emphasized quality ingredients, handcrafted techniques, and the authentic, smoky essence that defines Smokin’ Fatty’s menu.
instagram reels Examples
Created high-quality Instagram Reels for Smokin’ Fatty’s, leveraging professional videography techniques and advanced editing to produce visually compelling content. Captured behind-the-scenes moments with cinematic lighting, dynamic camera angles, and smooth transitions to highlight the craft behind slow-smoked barbecue. Integrated motion graphics, color grading, and sound design to enhance storytelling, ensuring each video maintained a polished and engaging aesthetic that resonated with the audience.
tiktok Posts Examples
Created energetic, trend-driven TikTok content that brought the heart of Smokin’ Fatty’s to life by showcasing the team’s personalities and the passion behind the barbecue, translating the restaurant’s lively, hands-on atmosphere to the audience. Through engaging edits, humor, and authentic interactions, each video made viewers feel like they were right there, experiencing the smoky flavors and camaraderie firsthand.
Analytics
During the final quarter of 2024, I spearheaded the social media strategy for Smokin' Fatty’s BBQ Joint. Through consistent posting, a focus on community interaction, and timely responses, I achieved the following outcomes:
Engagement grew by 54.23%, signaling an increase in user interest and participation with the content.
Interactions surged to 22.19K, a 35.17% rise, driven by engaging, shareable posts and compelling visual storytelling.
216 posts were published, reflecting an 18.03% increase, keeping followers consistently connected with fresh, engaging content.
Although average reach per post saw a 25.75% decline, strategic focus was placed on deeper engagement and meaningful conversations, which fostered a stronger community connection.
flippin’
cow
Flippin’ Cow Burger Joint is a lakeside restaurant specializing in burgers, comfort foods, and cocktails. With Flippin’ Cow, I proactively handled content planning 7 days a week/3 posts per day for Facebook and Instagram. 1 post per day on LinkedIn, and weekly on TikTok.
Facebook and Instagram Posts Examples
Developed visually captivating social media content that brought the bold, crave-worthy burgers of Flippin’ Cow to life. Each post emphasized the restaurant’s passion for creating unique, flavor-packed burgers by highlighting their unique blended squarsh patties, fresh ingredients, and toppings that make every bite unforgettable. By incorporating vibrant photography and creative presentation, I showcased crowd favorites like the Stella Moo and the Maui Wowie, enticing food lovers to travel for an exceptional burger experience they won’t find anywhere else.
tiktok Posts Examples
Created dynamic, trend-inspired TikTok content that infused popular styles with Flippin’ Cow’s signature flair, spotlighting the vibrant personalities of the team. Shared behind-the-scenes glimpses of burger craftsmanship and playful scenarios that the audience can relate to, offering viewers an authentic, entertaining look at the restaurant’s lively atmosphere and passion for great food.
Analytics
From late October to December 2024, I led the social media management for Flippin' Cow Burger Joint. My efforts delivered the following key performance results:
Engagement rate increased by 17.27%, reflecting greater audience interaction with posts.
18.45K total interactions were achieved, representing a 29.06% growth, driven by engaging content that sparked reactions, comments, and shares.
Average reach per post improved by 4.78%, reaching 3,616.73 users per post, indicating an expanding content visibility.
A total of 209 posts were published, marking a 5.03% increase in content output to maintain relevance and keep followers engaged.
